The Trojan Fitness Center at Troy University is a vibrant, state-of-the-art facility designed to inspire and engage students, faculty, and visitors. An experiential graphics and wayfinding package was also developed that seamlessly integrates the University’s Trojan Spirit throughout the space.
The experiential graphics celebrate Troy’s culture and energy with large-scale banners featuring motivational words like “Reach” and “Strength,” line-drawn athletes across frosted glass partitions, and wall murals showcasing Troy students in action. The university’s motto, “Educate the Mind to Think, the Heart to Feel, and the Body to Act,” is prominently and creatively woven into the architecture, reinforcing Troy’s values at every turn. Vibrant imagery, clean typography, and carefully curated color palettes echo the University’s brand while enhancing the user experience. The experiential graphics were thoughtfully integrated with the interior design, using complementary colors, patterns, and materials to create a cohesive environment that seamlessly blends visual storytelling with the architectural character of the space.
Wayfinding throughout the facility is clean, simple, and intuitive. Natural wood tones combined with modern black accents complement the building’s architecture while ensuring signage is clear and easy to follow. Directional signs strategically placed throughout the facility guide users to key destinations like the track, cardio areas, lockers, and game room, making navigation effortless. Together, these elements create a cohesive, welcoming environment that celebrates Troy University’s identity.
